Lenticular Printing UK

Disc Wizards provides 3D lenticular printing with a fast-turnaround and competitive pricing for advertising and marketing agencies, trade show and the creative industries.

We have the capacity to produce from small business card format right through to A1 size lenticular print imagery.

Disc Wizards can supply and deliver 3D lenticular print worldwide, to include UK, Ireland, Europe, Asia, South and North America.

You can call us at the above telephone numbers or email us to talk through your various ideas, concepts and to learn more about the processes and methods of lenticular 3D printing.

Quick lenticular print quote:
            

What is Lenticular printing?

Lenticular printing allows the viewer to experience 3D images and motion in a single print without the need for any special glasses, accessories or additional devices. It is a type of print that turns a static image into a dynamic, striking, 3D motion effect with depth. Lenticular printed images have the ability to move, animate and change what appears in front of you as the print is moved and observed at a variety of different viewing angles.

Lenticular 3D printing is particularly useful as an effective advertising and marketing tool to promote products and to show items in motion. Lenticular printed images standout and are far more noticeable than a static poster or print and a definite consideration to grab the attention of any potential buyer and customer.

Where can Lenticular printing be used?

Lenticular printed images can be used standalone such as a poster, gift card or postcard, however, more often than not, they are also mounted to, and form part of a more substantial packaging or promotion.

Lenticular point of sale

Lenticular print is ideal for point of sale packaging and display items - in a swarm of static packaging, a lenticular printed point of sale or box packaging certainly catches the eye.

Lenticular outdoor advertising

Standout from a stand bill board. Large format lenticular printing can form part of a 'moving' bill board, bus stand or underground train advertisement.

Shop Display and window display stands

Grab the attention of window shoppers and your potential customer with a motion lenticular poster print.

Lenticular product posters

Rather than a product poster being walked past and not noticed, you can have your potential customer interact with your product advertisement. It has been studied that lenticular printed products and posters grab the attention six times more than a static regular poster. It certainly adds more recall value and hopefully in turn, leading to increased revenue through sales.

Lenticular Business cards

helps make a stunning first impression especially if you are in the entertainment, media tv or advertising industry, lenticular printed business will certainly be a conversation starter.

Lenticular magazine cover mounts, DVD, CD, Blu-ray, 4K UltraHD Blu-ray and vinyl record covers

Film and music based products make a natural match for lenticular print as the product itself involves, movement and vivid motion imagery.

Other products include corporate merchandise and gifts such as lenticular printed magnets, puzzles, mugs, badges and bookmarks.

Contact us on 0208-861-2349 to discuss and of the above types of application for lenticular printing, and if we've missed something, let us know, as we'll probably be able to supply a lenticular product for that application too.

Different types of Lenticular print and effect explained

The type of lenticular print you choose will depend on a number of factors and the end result or goal you wish to achieve. Considerations include viewing distance, this will dictate the type of lenticular sheet to use, as well as what effect will work best. Another important consideration is the source imagery or creative and what type of effect you'd like the lenticular to perform. The below lists the main types of lenticular print styles and describes each one.

Flip Lenticular

Flip lenticular takes two images and as the viewing angle is changed one image changes or flips into the next and vice a versa. Flip is the most popular style of lenticular print. The effect can include a subtle change in the image, or a completely new picture displayed.


Example of flip lenticular

Zooming lenticular

This effect uses a group of similar images that when placed in a lenticular print, creates the effect of the subject increasing or decreasing in size. This effect is rather good when used as a product poster or display.

Morphing Lenticular

Morphing lenticular print changes from one image to another, it's similar to flip but you can use more images.


A 3 image morphing lenticular with 3D depth


Example of morph lenticular print

Motion or animated Lenticular

Motion or animated lenticular print are a series of images which create an effect of the subject moving. An example could be for a car driving or a person running, the effect works better when the background does not change too much, with only the subject in motion.


Example of motion lenticular print

Ultra deep 3D Effect lenticular

The 3D lenticular print works really well when you have a mostly static audience. The 3D lenticular print creates a lovely effect of real depth, very similar to a holographic image except it is in full colour. Particularly useful for product display, it creates the effect of the product being in front of the print, almost like the product is floating in front of the viewer.


Example of a 3D lenticular print


Another example of 3D effect lenticular printing

How does lenticular printing work?

The first stage in creating a lenticular print is to take two or more images and combine them in a specific way using dedicated computer software. Companies that create such software include 'Iagiam' and 'Human Eye'.

After specifying details into the program such as final print size and size of the lenticular lens (more on this below), the computer program slices or splices the images into many thin vertical stripes. It then recombines the images taking the first strip from each image and placing them next to each other. Then the second set of strips are arranged side by side and placed next to the first set, then the third set of strips and so on. This process continues until all strips from the source images have been sliced up and re-arranged in the above mentioned pattern. This process and arrangement is known as interlacing. The new composite image will generally look like a total mess to the naked eye as two or more images have been intermingled or more appropriately, interlaced.

This is where the lenticular lens sheet comes in. A lenticular lens is a special sheet made of plastic. It has a raised surface on one side which contain a series of ridges. Each ridge is actually a lens, and the technical terminology for each of these lenses is lenticules.

The width and thickness of the lenticules can vary and a correct lodicule thickness is selected based on the final intended viewing angle and viewing distance. This measurement of thickness is called lenticules per inch, or LPI for short, and a second measurement called 'pitch' also dictates varying types of lenticular lenses.

Okay, so we now have our interlaced image, and a lenticular lens that matches the width of the interlacing. The interlaced image is very carefully and precisely laid on to the lenticular lens so that at any particular viewing angle only the stripes of one of the images is visible. The interlaced series of images when viewed thrown the lenticular lenses now form a complete image once again. Hey presto, we now have a print that morphs and animates with two or more images. The lenticular lens is exactly aligned with the image, and as the observer change the angle of view, a different group of stripes will be visible displaying a new image.

With a two image lenticular print, the row lenses alternate with 50% facing left and 50% facing right, so when the image is viewed from the right, only one half of the interlaced image is shown, we are unable to see through the left facing lenses, and only the right facing lenses let us see through, and when viewed from the left, the other half of the interlaced image is visible with only the left facing lenses allowing us to see the images behind these lenses.

It's also possible to create lenticular prints with multiple images. In this case the lenticular sheet has multiple lenses each facing a slightly different angle, this way it's possible to create a lenticular print with an object that slowly changes, or creates animation across the sheet. The same technology can be used to generate images with a 3D depth of field similar to holographic effects, except it's in full living colour. There are various methods used for printing the lenticular, this includes offset and ink jet print.


Actual example of motion lenticular print

What different sizes of Lenticular print are available?

Lenticular prints are available from business card size, A6 postcard size, A5 DVD cover size, A4, A3, A2 and A1 poster sizes. We can even print to a custom size or shape such as circle, oval, triangle or any other bespoke die-cut shape or outline. Just send us an email or contact our expert on 0208-8651-2349 to discuss the endless possibilities.